WHY WE DON’T SUPPORTING SMALL BUSINESS?

Ketika Taylor Swift merilis album baru—we share her music. Ketika Kylie Jenner mengeluarkan produk lipstick terbarunya—we buy it. When Kanye goes gospel—we all talk about it.

Jadi bagaimana bisa, ketika orang yang kita cintai atau orang terdekat kita meluncurkan bisnis atau merilis produk baru yang luar biasa — kebanyakan dari kita tidak mau repot untuk mendukung bisnis tersebut?

Beberapa waktu lalu saya mendengar percakapan dimana hal ini membuat saya bertanya-tanya. “Why is it more socially acceptable to celebrate a celebrity entrepreneur or famous creative than it is to support the small business owner?” One of the biggest lessons I’ve learned is that having support is critical. Social proof matters and it can be a catapult for those hustling and grinding to build a business.

Today, I want to remind all of us that supporting small business doesn’t need to cost you a lot of money nor does it even require you to leave your home. You can champion the creative, entrepreneurial, dreamers in your everyday life… and it’s simple to do.

It is absolutely free to be an advocate for a friend who is running a small business.

5 cara untuk mendukung usaha kecil:

Follow, like & comment on their social media content. Ini membantu pemilik usaha kecil untuk terus memperhatikan setiap produk yang mereka jual. Hal ini juga dapat menciptakan bukti social bahwa mereka memiliki orang-orang di belakangnya yang terus mendukung usaha kecilnya tersebut.

Share about their business online and in person. Referrals are a game-changer for service and product-based businesses. In fact, it’s how a lot of them grow! So refer your small business friends whenever possible.

Cheer them on! Running a business is hard and I mean really, really, really hard. Jadilah teman yang mendukung bentuk kecil apapun usaha seseorang.

Respect their time. Your small business friend has a lot on their plate, and they’re likely doing the amount of work that most companies would have 3-4 people doing. Remember if they take a little while to get back to you, they still like you and want to talk and spend time with you. They just read your message, smiled, and kept on getting things done. Also, just because they work from home doesn’t mean they are free to hang out or can drop everything they are doing to help you at 10am on a Tuesday. Hargai waktu mereka dengan cara yang sama seperti kamu berharap orang lain menghargai waktu kamu.

Pay full price. Ini salah satu hal yang krusial, kadang tanpa kita sadar atau mungkin dengan sadar kita suka meminta “harga teman” atau “diskon”. Padahal setiap pelaku usaha memiliki untung dan rugi. Pay full price because they deserve it. And if they do offer you something for free - think about how you can support them. Perhaps repeat steps 1-4 and send them an unexpected gift, thank you card, or dinner out to show your gratitude.

Supporting a small business can all the difference in someone’s life, so start showing up. Cheers! 😊