Ketika Taylor Swift merilis album baru—we share her music. Ketika
Kylie Jenner mengeluarkan produk lipstick terbarunya—we buy it. When Kanye goes
gospel—we all talk about it.
Jadi bagaimana bisa, ketika orang yang kita cintai atau orang
terdekat kita meluncurkan bisnis atau merilis produk baru yang luar biasa —
kebanyakan dari kita tidak mau repot untuk mendukung bisnis tersebut?
Beberapa waktu lalu saya mendengar percakapan dimana hal ini membuat
saya bertanya-tanya. “Why is it more socially acceptable to celebrate a
celebrity entrepreneur or famous creative than it is to support the small
business owner?” One of the biggest lessons I’ve learned is that
having support is critical. Social proof matters and it can be a catapult for
those hustling and grinding to build a business.
Today, I want to remind all of us that supporting small business
doesn’t need to cost you a lot of money nor does it even require you to leave
your home. You can champion the creative, entrepreneurial, dreamers in your
everyday life… and it’s simple to do.
It is absolutely free to be an advocate for a friend who is
running a small business.
5 cara untuk mendukung usaha kecil:
Follow, like & comment on their social media content. Ini membantu
pemilik usaha kecil untuk terus memperhatikan setiap produk yang mereka jual.
Hal ini juga dapat menciptakan bukti social bahwa mereka memiliki orang-orang di
belakangnya yang terus mendukung usaha kecilnya tersebut.
Share about their business online and in person. Referrals are a game-changer for service and product-based businesses. In fact, it’s how a lot of them grow! So refer your small business friends whenever possible.
Cheer them on! Running a business is hard and I mean really, really, really hard. Jadilah teman yang mendukung bentuk kecil apapun usaha seseorang.
Respect their time. Your small business friend has a lot on their plate, and they’re likely doing the amount of work that most companies would have 3-4 people doing. Remember if they take a little while to get back to you, they still like you and want to talk and spend time with you. They just read your message, smiled, and kept on getting things done. Also, just because they work from home doesn’t mean they are free to hang out or can drop everything they are doing to help you at 10am on a Tuesday. Hargai waktu mereka dengan cara yang sama seperti kamu berharap orang lain menghargai waktu kamu.
Pay full price. Ini salah satu hal yang krusial, kadang tanpa kita sadar atau mungkin dengan sadar kita suka meminta “harga teman” atau “diskon”. Padahal setiap pelaku usaha memiliki untung dan rugi. Pay full price because they deserve it. And if they do offer you something for free - think about how you can support them. Perhaps repeat steps 1-4 and send them an unexpected gift, thank you card, or dinner out to show your gratitude.
Supporting a small business can all the difference in someone’s
life, so start showing up. Cheers! 😊
When I falter, I remember to look for the faces that are standing
around me. Those friends who would rather spend a dozen tearful nights by my
side than a lifetime without me… they are the ones I will cherish the most. Never forget how amazing my family is. Hold them close. There will
come a time when we will separate.
When my words lose their meaning, when sentences – strung together with even the most eloquent of phrases – fail to express my emotion… My photographs will. My images will give me the ability to share exactly how I'm see the world… for all its beauty and its grace.
Yes, I am telling to my self that what I do matters and if my voice
has the power to improve just one person’s life… It’s worth speaking up. There
will be those who tell me that I'm naive. They will try to diminish my positive
spirit and I beg of me – fight back. I will open my heart and wide-eyed wonder
is a rarity in this world. At seventeen, I see the realities of this life and
choose to focus on the silver lining.
That positive outlook will pull me through some of the darkest times. Hold on to it. Even when the waves roar higher, have faith that the wind will guide my sails to safe harbor.
When the adventure is going to bring far more than I ever could
have planned for; more than I ever could have dreamed of. But keep dreaming. My
dreams are so needed.
May I not know it yet… but I were born to be a creative. I have
entrepreneurship running through my bloodstream and big dreams filling every
tiny space in my heart. And as much as my passion will define me, I promise that
it will never confine me.
